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Early-stage hires for Woola

Early stage hires for Woola

Woola is an Estonian startup that produces bubble wrap made from leftover sheep’s wool.
 

Hired candidates:

Production technologist
Production worker (2x)

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Candidates hired
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Company size

The story

About 90% of all sheep’s wool produced in Estonia goes to waste. That’s around 153 tonnes of waste wool per year that gets burned or buried. Woola’s mission is to reduce the amount of plastic waste that comes from e-commerce and therefore reduce its impact on the environment.

Woola won the annual newcomer prize at the 2020 Estonian Startup Award.

Greentech

 Industry

woola.io

Website

The challenge

Finding the right fit for a fast-growing start-up

The main challenge of the Woola hiring project was to find the right people for a small yet fast-growing start-up. This meant that in addition to the right skills, the candidate had to fit into Woola’s culture. For this, we had to gauge to what degree candidates were interested in sustainability and Woola’s mission to reduce the environmental impact of e-commerce.
 
 
Hiring the right people is fundamental to any start-up. Our team is quite small and we all wear multiple hats, so we needed professional help with hiring. TalentHub has experience with fast-growing start-ups, which made it easy to form a mutual connection.
Anna-Liisa
CEO, Woola

Hiring process

1. Job description mapping

Our first priority was to define the role because Woola had never hired a production technologist before.

We decided to look for candidates who had good Estonian and English skills as well as relevant working experience and an academic degree. In addition to the right skills, the candidate had to be motivated to bring changes to the company.

2. Sourcing candidates

Because we were looking for a person with specific skills, we used headhunting, networking and references to find candidates.

3. Screening

After headhunting, we conducted screenings with the chosen candidates. During this, we enquired more about the candidate´s working experience, their previous projects, as well as their motivation and expectations regarding the role. Based on this, we decided whether the candidate was a match for the production technologist role at Woola. 

4. Interviews

The interviews were carried out by Woola. We received positive feedback from them regarding the candidates.

5. Job offer

The final step included making an offer to the selected candidate(s).

The results

Hired 3 people within 5 weeks

We managed to hire three new employees for Woola within a short period of time. When usually a recruitment project takes 2-3 months, then this project took only 5 weeks. Taking into consideration that there was also a Christmas period in between the project, it could have gone even quicker. The production technologist accepted the job offer within five weeks, whereas it took two weeks for the production workers to take the offers from Woola.
 

Found cultural fits

Throughout the recruitment process we put emphasis on the cultural fit of the candidates. For this, our recruitment partners conducted screenings during which they explored the motivation behind the candidates. Thanks to this, we were able to send Woola only candidates that were a great fit.
 
 

Got a similar hiring project? Book a free consultation with us today.

Piret Ulm

Piret Ulm

Partner Lead/Recruitment Partner
piret@talenthub.ee

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